What’s
the first thing that comes to your mind when you see or hear the word “STARBUCKS”?
Isn’t
it the best among the Cappuccino Coffee’s?
Well,
thanks to Howard Schultz, the man behind this tremendous idea of making STARBUCKS
an incredible creation for the coffee, latte lovers.
Howard
Schultz is currently an executive chair man of “STARBUCKS” and a former owner
of “Seattle Supersonics”, who was born and bought up in Brooklyn, New York.
Born to a poor family who could not afford much on His education, He looks His
way forward towards sports.
He was then awarded with an Athletic Scholarship to Northern Michigan University where He completes his graduation on speech and communication (He was the first member in his family to go to college). Soon after his graduation he used to work as a salesman for a Xerox corporation. At 1979 he became a general manager for a Swedish drip coffee maker manufacturer.
Schultz had a client who owned a coffee bean shop named STARBUCKS Coffee
Company where they used to order many plastic cone filters, Schultz was quite
impressed with the idea behind the plastic cone filters and a year later, He starts
working with them as the Director of Marketing. He had even been to Italy for
this company which he was working for. He observed that the coffee bars were
present on every street in Italy, these coffee bars not only served espresso
for people, but they were also served at meeting places or at public square. On
his way back, He tried to convince the owner to offer traditional espresso and
spices too. After attaining success of being a director for the café notion, His
owners refused to get into the restaurant business. By this, Schultz was
disappointed and he decided to leave Starbucks
He was then awarded with an Athletic Scholarship to Northern Michigan University where He completes his graduation on speech and communication (He was the first member in his family to go to college). Soon after his graduation he used to work as a salesman for a Xerox corporation. At 1979 he became a general manager for a Swedish drip coffee maker manufacturer.
Schultz had a client who owned a coffee bean shop named STARBUCKS Coffee
Company where they used to order many plastic cone filters, Schultz was quite
impressed with the idea behind the plastic cone filters and a year later, He starts
working with them as the Director of Marketing. He had even been to Italy for
this company which he was working for. He observed that the coffee bars were
present on every street in Italy, these coffee bars not only served espresso
for people, but they were also served at meeting places or at public square. On
his way back, He tried to convince the owner to offer traditional espresso and
spices too. After attaining success of being a director for the café notion, His
owners refused to get into the restaurant business. By this, Schultz was
disappointed and he decided to leave Starbucks
Coffee Company. Schultz couldn’t
start up STARBUCKS with an ease, He wanted
to open his own store but had no enough money to build one; somehow through the
help offered by his friends, Schultz opened his first store and named it “II
Giornale”. He then started expanding his business in The U.S, named
“STARBUCKS”. And now we all know how vastly “STABUCKS” is been present all over
the world!
“STARBUCKS”
is one among the best fast food restaurants in the whole world! “STARBUCKS” not
only offers Espresso or Coffee but also Breakfasts, Snacks, Nutritional Drinks,
Smoothies, various flavoured Iced Coffee’s and Latte’s.
Schultz’s
hard work, passion, dedication and faith in what he does, has made “STARBUCKS”
to what it is!
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